Holly Chantal

Category: Brand Message

Making Your $10k-$20k Offers Easy to Sell

In the Trailblazers Collaborative we talk a lot about pricing – pricing for new programs, revising pricing for established programs, raising your prices and the list goes on, pricing is a big deal. When someone asks if their pricing of their $10k-$20k programs is right because they are having a

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How to Attract More Clients That Can Afford You

Raising your prices is something you should be doing on a regular basis, but it’s not uncommon for service professionals to raise their prices and then have to go back to where they were because their prospects can’t afford them. Now in some cases this is warranted… though rarely. Because

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How to Change What You Are Known For

You’ve been in business for a while. You’ve become known for what you do. But what if you want to do more than that one thing, or if you want to do something entirely different? This is where I found myself a few years ago when I decided I didn’t

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How I Do VIP Days

I had a new client sign on recently that has a really incredible offer that is making a huge impact for people–but their sales have plateaued and it seemed like it was taking more and more effort just to maintain their numbers. Sound familiar? Upon looking at their website, it was

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Be the Anomaly! How to Find & Brand Your Quirks

Humans are awesome and you have talents that you may think everyone else has, but are really unique to you. These anomalies belong in your brand! Have you seen those videos on Facebook of people doing amazing things? Like people who can create beautiful art out of colorful sand on

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The Three Stages of Brand (video)

Signature brands don’t just “happen” and many coaches find themselves stuck in a spiral redoing their website, rewriting their copy, or explaining what they do in a new way every single week. In this video I share how to break that cycle and move through the 3 stages of brand

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