Is the business you have now, the one you want for the next 5 years?
Of course not, just as you are constantly evolving and growing, so should your business. The problem for many business owners is that when they try to bring their business up to speed with their new vision, things don’t work out the way they hoped.
They might try to upgrade their audience, but continue to attract people who either can’t afford their services or just aren’t the right fit.
They try to add new offerings or create more leveraged offerings, but when they do that it seems like they actually end up losing money or at the very least, staying at the same level.
When you have had a track record of success and have so much going for you, it can be seriously frustrating to feel like you’re stuck in place.
You may even begin to sense that something blocking you, something you can’t see but it has to be there because this just isn’t like you!
Don’t worry, you are still amazing at what you do. You are still meant to have all of the success you desire. There is no external force that is blocking you from what you want.
There is something out of alignment within yourself. It could be that you’ve outgrown you original vision for your business. It could be that there are things you want to do with your business but a part of you doesn’t believe they are possible. Or it could be as simple as you’re operating with old habits and are too close to see what needs to change in order to get new results.
Whatever the case, if you’re experiencing these things, you are experiencing a call from with yourself that it is time to upgrade.
The important thing for you to know right now is that everything so far has lead you to this moment. The successes, the set backs, the false starts, the complete breakdowns, the wasted time, money, opportunities, the wins, the relationships, and the skills you’ve attained – they all hold lessons and tools that will help you get to where you want to be.
It’s time to listen to the call and align your business with your next evolution
There are three steps to building the business that lights you up
(It is worth noting, that if you’re happy with your business model and direction and simply looking to upgrade your brand to align with your next level of growth, you can choose to focus only on Step 3.)
1. Get clear on what you want
When you’ve been around the block and know as much as you do, deciding what you want is sometimes much easier said than done. This step can be as simple as exploring and eliminating your options until you land on what feels right and other times it involves deeper work and learning how to listen to what the voice inside is telling you to do (even though it scares the crap out of you).
Whatever the path looks like for you, I can support you in uncovering what is next and get clear on what you want your business (and life) to look like.
2. Map out your ideal business model
This step is very practical and involves reverse engineering your vision including but not limited to mapping out your offers and how they lead into each other, how they are priced, how your time will be spent in your business, and how you will market yourself.
Then we create a transition plan from “old business” to “new business” in a way that doesn’t alienate your audience, or implode what is already working for you.
We always take into account the resources, skills and expertise you have as well as the constraints and obstacles that have kept you from making these changes up until now.
3. Upgrade your brand and bring everything into alignment
Upgrading your brand is more than putting a new face on your business. This step is focused on exploring the depth and layers that make up you and your work and bring out the brand within you.
Once your brand messaging and positioning are on pointe with your new direction I can help you implement it into every touch point of your marketing.
Specifically I have packages that include planning your website based on the marketing strategies that work best for you, creating the brief for your designer that includes how the site should be structured and how your visual identity needs to be presented, planning brand photoshoots, writing your copy, and mapping out sales funnels.
Depending on your needs, there are three ways I can help you upgrade and align your brand, business model, and marketing systems with your next stage of growth
iOne on One Consulting
I work with a limited number of one-on-one clients each year. You’ll get regular access to me by phone, email, and Voxer. This way of working me requires a significant investment of time and money, and certainly isn’t for everyone.
This program is for those that want to get things done right and already have a proven track record of success in their endeavors.
Request a Compatibility Call to discuss what you’re looking to achieve and if we are a good fit for working together.
The Branding Game™
In this 10 week online program you will peel back the layers and uncover the brand within you.
It’s made up of short video trainings, thoughtful exercises and bi-weekly live calls where you can ask for feedback on your assignments, and get the answers you need to move forward.
When you’re finished you’ll have a 20 page Brand Field Guide complete with your brand messaging, voice, and actual snippets of copy to use on your website and marketing materials.
This is my flagship program where I work with business owners over the course of a year to build infrastructure and systems within their business so they can scale comfortably.
You’ll participate in quarterly master planning workshops where you will clarify your vision, assess your progress, and map out your projects for the next 90 days.
You also receive ongoing support from me and other participants to keep you moving forward toward reaching your next level of business growth.