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How to Change What You Are Known For

How to Change What You Are Known For

You’ve been in business for a while. You’ve become known for what you do. But what if you want to do more than that one thing, or if you want to do something entirely different? This is where I found myself a few years ago when I decided I didn’t want to build...

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The Fake Authority Trap (and how to avoid it)

The Fake Authority Trap (and how to avoid it)

When I was six, I almost drowned. I was at a friend’s house with a pond. “Let’s go swimming!” he said. His mother asked me, “Holly, can you swim?” “Of course, I can!” was my confident answer. After all, I’d gone into the shallow water at a lake near my house – one...

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How I Do VIP Days

How I Do VIP Days

I had a new client sign on recently that has a really incredible offer that is making a huge impact for people–but their sales have plateaued and it seemed like it was taking more and more effort just to maintain their numbers. Sound familiar? Upon looking at their...

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The Difference Between Leverage and Scaling

The Difference Between Leverage and Scaling

It's assumed that once you hit 6 figures that your next goal will be to multiply your revenue until you reach 7 figures. But, what if it's not? What if you're satisfied with the money you're making and what you value MORE than money is to have more time back in your...

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Has your business “peaked?”

Has your business “peaked?”

What happens when you get to the top of a mountain? You climb back down. In hiking this is called "summiting" in gymnastics it's called "peaking." In competitive gymnastics girls begin training at a young age with the intention that they will "peak" near the Olympics...

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The Energy You “Send” With Your Marketing

The Energy You “Send” With Your Marketing

Everything you send out in your business has an energy behind it. Sometimes, someone with an expert eye can spot it in the words you're using, and sometime the energy literally comes from how you "feel" when you push the send button. This energy behind your marketing...

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How To Align Your Business With What’s Really Important

How To Align Your Business With What’s Really Important

Recently, I watched a TED Talk from a critical care EMT that put a lot into perspective about how we live our lives (and consequently, run our businesses). This EMT gave some incredibly honest first-person insight into regrets people expressed when they knew they were...

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Four Habits For Bringing New Ideas to The Finish Line

Four Habits For Bringing New Ideas to The Finish Line

Trailblazers are inspired with many ideas, which is both a blessing and a curse. You’re always pushing the limits, paving new paths and obliterating all that’s ‘cookie-cutter’. The downside to this is that while you’re busy innovating, a lot of things can fall by the...

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