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Install a Revenue System That Books Months in Advance—Without Launches, Ads, or Burnout in…


Finally—A Strategic Business Upgrade for Coaches and Service Providers Who’ve Outgrown the DIY Hustle but Aren’t Willing to
Hand Over Their Voice or Vision.
The Trailblazers Collective helps high-performing entrepreneurs redesign their business model so they can go from always feeling behind to booking revenue months in advance.
In just 30–60 days, we’ll rebuild your offer, your messaging, and your enrollment system so your business runs on clarity and systems, not your energy.
You’ve built something real.
A business powered by results, referrals, and reputation.
Behind the scenes though…
It’s still leaning on your energy!
And that is taking its toll. If you’re being honest, growth has probably
become more draining than exciting.
Not because you’re missing something. But rather…

You’ve Outgrown The Business That Got You Here
And you’re probably facing problems like…

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Revenue is decent but there’s no real predictability.
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Your offer gets results but still needs explaining (and selling) every time.
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The number of “less than ideal” clients you attract is frustrating.
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You’ve matured but your business is still built for the version of you from 3 years ago.
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Feeling burned out has become the norm and you wonder how long you can keep going
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Every “fix” comes with tradeoffs: launches that burn you out, funnels that sound nothing like you, coaches who disappear after strategy handoff.
What you need now isn’t another idea–it’s infrastructure that works because it’s built around you.

Ashley B.
Naturopathic Doctor
“As soon as we launched the new website it was like instant traction!”
At first, I was skeptical about Trailblazers. I was worried that it was another mastermind, and I had done masterminds before. I’m usually the one that ends up coaching the other people in the group. I quickly found that it was NOT.
I’m at the point where I needed a blend of coaching and guidance and someone to do things for me and with me. And Holly assured me that I would have LOTS of one-on-one access to her. And she absolutely delivered.
I couldn’t believe how many new applications we got at the same high price points. It was instantaneous, and it continued. And not just more traffic, but we received fewer price objections and more people saying yes!
Holly’s just an incredible person. She has been a joy to work with, and she’s very responsive
She has the perfect balance of teaching you the HOW but also holding your hand or even taking over your hand. She never leaves you hanging when she knows that you’re struggling. And she has a great sense of humor. She’s very approachable. I’m just so grateful to her.
At This Level, Nuance–Not Effort–Is The Bottleneck
(AKA You’ve Outgrown Being Able To DIY)

Next-level growth requires messaging that’s clear, positioned with precision, and crafted to convert the right clients without hand-holding.
That’s simply not something you can wordsmith on your own, however it is something we can co-create with you.

Imagine the beautiful possibilities when you:
- Know exactly who your offer is for—and the value is immediately clear
- Have an enrollment process that fills your calendar with clients who say yes before you even get on a call
- Have a marketing system that delivers leads without launches, live events, or a single piece of new content
- Have revenue booked months in advance
- Are charging prices that match the premium transformation you’re truly delivering
- Have a business model that leverages your time and deepens your client results
- Are off the launch treadmill and no longer need to create new offers
You’ve Also Reached a Turning Point Where Your Message, Model, and Methods Need to Evolve All At Once.
And knowing what you need to do isn’t the issue. It’s doing it—without burning out, dropping balls, or becoming the de facto project manager of your own growth.
Most programs give you templates and call it support. Most coaches help you plan, then disappear when it’s time to build. And most systems expect you to contort your business to fit them.
The Trailblazers Collective is different. We don’t just co-create the plan we do most of the work for you.
Tier 3? We do everything, including the tech build-out.
Because when implementation is the bottleneck, having someone at your side that can help manage your project, and work alongside you, is the only thing that actually will actually move the needle.


Welcome to…

Where Intentional Strategy Meets Done-With-You Execution
The Trailblazers Collective is a 30–60 day done-with-you business transformation followed by 9 months of hands-on support for service providers and coaches who are ready to upgrade the foundations of their business—without losing the soul of what makes their work powerful.
“Over the last year I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week…”

Liz Dederer
Founder of Sales School
I wouldn’t have been able to do any of this without the messaging, sales page, offer language, program structure and all of the other things you’ve helped me with.
I was pretty sure I had all the right pieces before we worked together, but found they were either in the wrong order, the wrong pieces were being prioritized, and other pieces were completely buried because I didn’t realize how important they were.
It was SO VALUABLE to have your objective eye, coming from someone who understands me and my audience, and can look from the perspective of a buyer, sort through what was important, and what needed to be said on my website, sales page and marketing.
Having you in my pocket for the last year was incredibly valuable. I felt like I had a partner in my business that I could come back to when I needed you most, and that you could see my evolution and point out what comes next even when I got stuck in the weeds. You knew what was coming before I did, and could point out when I was getting in my own way.
I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week, which has been invaluable while navigating a big move and other life events.
I’m so excited for the next year and building on this foundation I’ve created!
If you’re like most of our clients, you’ve outgrown one-size-fits-all strategies, low-touch programs, and DIY fixes.
The Trailblazers Collective features done-for-you support, and an expert partner who will build systems with you—around how you actually work.
Why the Trailblazers Collective Works When Other Solutions Don’t
At the heart is our proprietary approach that combines:
- Personalized business architecture
- Expert-crafted messaging that pre-sells your offer
- A fully built Evergreen Enrollment System
- Ongoing support to optimize everything as you scale

You won’t be handed a playbook. You’ll co-create the model that finally fits you—and turns your reputation into predictable revenue.

Here’s How We Upgrade Your Business Model
So That You’re Always Ahead
Phase 1: Foundation Upgrade
(30–60 Days)
This is where your business stops running on your energy—and starts running on systems that create predictable, reliable revenue.
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Clarity & Capacity Audit– Audit your time, commitments, and client mix to create the margin for growth—without sacrificing income.
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High-Ticket Offer Architecture –Design or refine a scalable offer that delivers results without draining your time or diluting the value you’re known for.
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Message to Market Match– Clarify exactly who you’re speaking to, what they need to hear, and how to position your work as the obvious solution.
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Premium Positioned Copy– Offer language and website copy that positions you as a premium service provider, thought leader, and converts visitors into qualified leads.
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(Tier 2 & 3) Pre-Qualification Sequence– Develop a lead-nurturing system that answers objections, builds trust, and gets your prospects 80% ready to say “yes” within hours instead of weeks.
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(Tier 2 & 3) Evergreen Invitation– Create a high-converting entry point (free offer, workshop, or resource) along with a follow up sequence that naturally guides the right clients to your offer.
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(Tier 3) System Built For You in TrailblazersOS –Get your entire Evergreen Enrollment System fully implemented inside our software platform (GoHighLevel base), including landing pages, automated email sequences, lead tracking pipelines, and integrations.
You’ll have everything in place to create consistent momentum—with simplicity and clarity.
Phase 2: Deploy, Optimize & Scale
(9 Months)
Now we optimize your system to keep stacking booked revenue month after month. You’ll transition from reactive selling to proactive leadership—with a calendar and pipeline you can trust.
This includes:
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Soft Launch Activation – Run your first campaigns with confidence using frameworks designed to validate pricing, positioning, and message in real-time.
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Optimization Cycles –As you gather data and feedback, we support you in tuning your messaging and sales assets for stronger conversions.
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Buyer’s Arc Engagement Strategy –Continue building connection through multiple touchpoints designed to match where buyers actually are in their decision process.
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CEO Time Design– Design a schedule that supports both your success and your wellbeing
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(Tier 2 & 3) Team Integration (optional)– Get SOPs and support for bringing on operational help.
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(Tier 3) Client Delivery Systems (optional) –Automate and elevate your backend with onboarding, delivery, and retention workflows that feel high-touch but run without you.
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(Tier 3) Monthly Marketing Content– Receive curated marketing content throughout the 9 months to stay visible without the content grind
In addition to continuing to optimize your model. It’s during this time that new becomes natural and we work through your patterns and blocks that may have had you going back to old habits before.
Plus, throughout the entire 9 months, you’ll receive personalized support through:
- Small-group coaching and strategy calls
- Private messenger for content feedback and quick questions
- 1:1 Strategy calls (based on the tier you choose)
Our clients tell us they’ve never worked with someone who offers as much support as we do.

When You Sign Up Today, You Will Also Receive These Bonuses:

Thought Leadership GPT ($5,000 Value)
Your personalized AI content engine—trained on your voice, messaging, and the strategies you teach and/or use. Create high-impact content, campaign assets, and thought leadership pieces with minimal editing because they write what and how you would write.
Why this matters: Your message is now crystal clear. This tool helps you amplify it—without the content grind.

TrailblazersOS™ for 12 Months ($3,600 Value)
A complete all-in-one software system (built on GHL) that powers your Evergreen Enrollment funnel, email automations, lead tracking, and delivery workflows.
Why this matters: We don’t just build your system. We give you the infrastructure to run it—without tech headaches or extra costs.

Inner Landscape Profile + Debrief ($1,000 Value)
A comprehensive communication and behavior profile that shows how you make decisions, respond under pressure, and influence others—so your messaging, offers, and leadership style align with how you’re wired to succeed.
Why this matters: The clarity isn’t just external—it’s internal. You’ll sell, lead, and show up in ways that feel effortless because they match how you operate.

50+ Masterclass Library ($3,000 Value)
Get access to an on-demand vault of trainings covering content strategy, visibility, automation, launch planning, evergreen conversion, team systems, and more. Many paired with AI Tools to accelerate your speed of implementation while maintaining your personality and trailblazing message.
Why this matters: You won’t need to go Googling or guess at what’s next. The next move is always one click away.
“Right away Holly helped me develop messaging so clear that I was EXCITED to talk about my new offers, and not only that, the new messaging worked.”

Jeff Martin
Business Coach
I have been helping companies market and grow their businesses for years, and while I enjoy my work I wanted to get out of the “done for you” model. When I tried selling coaching before, it felt too intangible and I would end up still promising done-for-you deliverables, which pretty much defeated the purpose. I joined the Trailblazers Collective to get support and an outside perspective as I change gears and step into my new business model.
Right away Holly helped me develop messaging so clear that I was EXCITED to talk about my new offers, and not only that, the new messaging worked. Within my first month I had already signed on a long-term coaching client at $1500/mo (which paid for my investment right out of the gate!), and signed a $20k contract with a local business development organization to coach their members.
With Holly and Michelle’s support I’ve also been able to restructure my days to be more productive, navigate the shift into my new business model, and I’m implementing streamlined systems that will essentially put my enrollment process on autopilot and allow me to work much more efficiently.
I can’t express enough how grateful I am for this program, it’s exactly what I needed to build the business I have wanted for years.
There are clear difference between where you are now
and where you could be…
Feeling Perpetually Behind:
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Stretched thin while trying to obtain new leads month after month
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Delivering great work, but still having to “sell” your value every time
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Attracting interest, but not commitment—or not at the right level
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Stuck in cycles of burnout, reinvention, or “one more launch
Being Always Ahead:
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Having multi-five figure months booked in advance with minimal hustle
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Leading with a message that positions you as the premium choice
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Holding calls with prospects who are already sold
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Running your calendar, not the other way around
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Scaling sustainably with a business that matches who you’ve become

We Have Three Tiers To Choose From
Every tier includes your core messaging and 9 months of support.
Higher tiers add more done-for-you deliverables, technical implementation, and marketing assets.

Tier 1: Elevate Your Message
12 Payments $1500/mo
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For the expert who needs a premium rebrand + evergreen sales system, and enjoys working on their own.
In 30 days we’ll craft your offer, upgrade your message, and write your website copy. Then you take over creating the rest of your Evergreen Enrollment System with our support.
Includes:
- Strategy sessions to design the high-ticket, leveraged offer, messaging, and business model
- Offer language, website copy, and thought leadership platform written for you
- Creative direction for website design (optional)
- We guide you step-by step with personal support as you shape your evergreen enrollment system.
- 9 months of group support calls as you implement and refine your strategy
- Full access to 1:1 support and feedback via Messenger

Tier 2: Speed Up Implementation
12 Payments $2000/mo
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For the Trailblazer who wants faster implementation without writing or guessing.
In 60 days, we’ll upgrade your messaging foundation, write all of the pieces for your Evergreen Enrollment System—then support you as you roll it out with confidence.
Includes:
- Everything in Tier 1
- Pre-qualification system including application, post-booking page, and VSL script written for you
- Evergreen invitation topic outline and first draft written for you (format either a webinar script, or document)
- Follow up sequence leading into your offer written for you.
- Quarterly 1:1 scheduled check-ins

Tier 3: Complete Automation
12 Payments $3000/mo
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For Trailblazers who want to delegate execution and stay in their genius zone.
In 60 days we’ll write everything for your Evergreen Enrollment System, create the landing pages and automations to deliver it in Trailblazers OS, and then provide marketing content aligned with the Buyers Arc™ every month.
Includes:
- Everything in Tiers 1 & 2
- Evergreen Enrollment System fully implemented in TrailblazersOS
- Custom onboarding workflows + client delivery systems
- Monthly content creation for 9 months
- As-needed coordination with your team (VA, designer, tech, etc.)
- Monthly scheduled 1:1 support calls
- Optional add on: Move your current business systems into TrailblazersOS, will be scoped and quoted at-cost.
*For budgeting purposes, package prices are displayed in a 12 month installment plan, however if you would like to shorten the payment timeframe we can discuss those options as well.
The Trailblazers Collective is Currently Accepting Applications
If any of the above options resonates with you, your next step is to complete the application and book an interview to go over your core challenges, goals to see if we are a good fit.
Here’s How to Apply:
- Click HERE to book a call with me. You will select two possible times to find the best fit for us both.
- Then you will be taken to the application to answer a few questions about your business. The application takes about 5 minutes to complete.
- Once your call times are submitted and your application is submitted, we will be in touch with you via email to confirm our meeting and ask any necessary follow-up questions.
MEET YOUR STRATEGIC PARTNERS
Hi, I’m Holly!
Instead of fitting your brilliance into some “system” (that may have worked well for someone else), I help service providers and coaches get clarity on what their own targeted strategy could look like to get the next level “click” they’ve been after.
For over 15 years, I’ve been in the trenches of my clients’ businesses, aligning their messaging and marketing systems with the clients they want to attract at the high levels they want to work.
With the guidance, tools, and skills in my signature programs, my clients have created 6 figure paydays, sell out new offers, generate multi-5-figure months, and next-level themselves as the go-to expert in their industries.
With their freshly aligned messaging and customized growth plan many Trailblazers double or triple their revenue within their first 90 days… AND they end up working less over the long-term because they are focusing on the strategies we’ve created to maximize the effectiveness of their efforts.
Now, having a solid STRATEGY is only half of the foundation for an accelerated shift… the other half is MINDSET.


Meet Human Behavioral Expert: Michelle Quinn.
Hey, I’m Michelle!
Does it ever feel like you KNOW what you need to do to grow your business but something always seems to get in the way?
I specialize in identifying the internal patterns—conscious or not—that keep growth just out of reach.
With over 15 years of experience in behavioral strategy and transformation work, I help you understand how you lead, how you connect, and how to operate at your highest level—especially under pressure.
By implementing these tools, my clients are better able to ADAPT in the moment, confidently ask for higher prices, and set healthy boundaries. Overall they are better able to find their groove so they can experience a renewed sense of choice and freedom in their lives.
It also doesn’t hurt that I have a background in corporate recruiting, and have been studying AI since 2019 (before it was cool) which will open up even more opportunities for business growth.

With our powers combined, we serve up the knowledge, tools, and strategies to guide you towards your personal true north FASTER than you ever thought possible.
How do you know if The Trailblazers Collective is NOT the next best step?
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You’re still trying to validate your niche or find your first clients
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You’re looking for an agency to “just handle it” without your input
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You aren’t open to a collaborative process that includes your leadership, voice, and decision-making
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You’re not ready to invest in long-term, sustainable growth

On the other hand, if…
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You’ve built demand, but your revenue still feels reactive or inconsistent
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You’re tired of explaining your value to people who don’t “get it”
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You want a business model that supports pre-sold, high-ticket clients
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You know your message needs to evolve, but can’t see it clearly on your own
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You have an audience and know you could be monetizing it better
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You’re ready to stop rebuilding from scratch every quarter and install a system that lasts
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You’re committed to real growth—and you know that requires both expert execution and aligned support.
…Then The Trailblazers Collective is the next logical step to springboard your business evolution.
“This program truly helped me fall back in love with my business. My mission and vision are so much bigger now than when I started…”

Jeannette Bessinger
Life and Food in Flow
Marketing’s always been hard for me, and I was burned out talking about the same things. The topics I wanted to incorporate spoke to the spiritual side of my work. I wasn’t sure how this new direction would be received by my client base.
In fact, I was worried that because I was “known” in my industry that I’d have to start over altogether – which was not something I was prepared to do.
Right away, Holly was able to grasp my new direction and showed me how to tie the common threads between my old message and new message together to make a seamless shift.
I was happily surprised to find that my audience loved my new material, and I began to quickly grow my community. When I launched my first program under my new brand, I sold 30 seats within the first few weeks.
The support I received in the Collective spanned everything from messaging, to big picture website strategy, planning my campaign to fill my new offer, deciding on the topic for my Facebook Group, helping me choose and navigate changes in the software I was using to run my business, and I could go on and on.
It definitely would have taken me A LOT longer to get here on my own, and I’m confident in saying it would have been about half as effective without the incomparable, 360 degree support of Holly and Michelle.
You’ve Outgrown what got you here. now it’s time to build what carries
you forward
You’ve already done the hard part—building demand, serving clients, and establishing credibility. Now it’s time to stop flying by the seat of your intuition and start building on purpose.Always Ahead™ is where your next-level business takes form—with premium positioning, dialed-in systems, and expert collaboration
Imagine how you’d feel…Knowing your revenue is already secured for the next 6 or more months. Showing up to sales calls where the answer is already yes. Creating a business that supports your life, your energy, and your values.
That’s the evolution we’re committed to co-creating with you.