How do you communicate the power of your work in a way

that others immediately understand?

There are few things more disheartening than being an expert in your field and still feeling unable to answer the question “what do you do?” in a way that feels satisfying. It’s like no matter what you say it either doesn’t fully capture the full power of your work, or turns into totally confusing babble.

Which is why you might find yourself saying something different every time you try to explain what you do.

This inconsistency is not a character flaw or lack of understanding of your business. There are many layers to your work and if you were to peel back those layers to their bare essence you’d find that there are common threads tying everything together.

When you find these threads and organize them in the right way, you will not only be able to fully communicate the value of your work, you’ll have a clear brand. 

Once you know your brand it’s like your whole business falls into place – your products and offers, your signature system, how your website should look and feel, what to say in your marketing – you know exactly what you need to do and projects you’ve been putting off suddenly feel easy and organic. Not to mention, everything you’re already doing becomes much more effective.

Allow me to introduce you to The Branding Game where you will
explore and uncover the brand at the heart of your work

The Branding Game

Here are the 9 areas we’ll work on to uncover the brand at the core of your
work and build a solid foundation for your business

Your Target Audience

Get clear on exactly who you want to attract into your business, and the right words to use in your marketing.

Your Position In Your Industry

Turn your competition to your advantage and learn how to gracefully describe what sets you apart.

Your Brand Compass

Capture the core threads of your brand in a compass-like tool that you can use to stay “on brand”.

Your Trailblazing Trifecta™

Three sentences that create an immediate “you get me” connection with your ideal clients.

Your Brand Persona

Decide how you want to show up and the voice and values you will express in your business.

Your Brand Archetype

Uncover the role you play for your clients and how they will experience their work with you.

Naming Your Brand

Create a name for your business or product that is memorable and conveys your message.

Your Signature System

Outline the steps of your branded process and how they will be packaged in your offers.

Your Brand Field Guide

Bring the pieces of your brand together into an easy to implement format.

Eliza Parker
Baby Sleep Expert

I feel like the Branding Game is crazy-organizing everything I have in a way that each piece builds on the former and feels really solid

“A lot of people talk about branding or planning how you’ll market yourself, but I’ve never experienced these topics in this cohesive way.

The string of thinking from one piece to the next I find very clever, yet so natural at the same time. I feel like the Branding Game is crazy-organizing everything I have in a way that each piece builds on the former and feels really solid. I’ve worked on these topics before, and while the pieces were there all along, I couldn’t grasp it all like I can now.

Since the whole thing started with my personality, my entire business—my brand and even marketing tasks—truly feel like they fit. My business vision now feels doable, whereas before it felt like something other people could do but not something I could have.

I’m trusting that all this groundwork will springboard me for a good while. I’ve also come up with a bazillion more blog ideas since I’ve restructured my business.”

How The Branding Game Works

Each module is released weekly, and you’ll have access to live coaching calls
to support you as you create and implement your brand.

Short Videos

Training videos are between
3 and 30 minutes each.

Thoughtful Exercises

Get past the obvious answers and spiral deep into your brand.


Attend bi-weekly live coaching calls and get feedback as you go.

Finish with a tangible brand foundation

There are many great programs out there for creating your brand, where they fall short is giving you tangible tools to use when you’re finished. In many cases you’re left feeling like you did a lot of exploration but still aren’t actually sure what your brand “is” or how you would go about expressing it in your marketing.

At the end of The Branding Game you will have a 20+ page Brand Field Guide which organizes all of the layers of your brand into a document you can reference when building your website, writing sales pages, and even creating your marketing content.

Jeannette Bessinger
Speaker, Author, and Wellness Coach

I scored big with my first round of this program, so 8 years later I returned to Holly and this work.

“The Branding Game is a brilliant, comprehensive tool to help you drill down to the very heart of the business you most want to create.

Not only does it give you amazing clarity and focus for your business foundation, but it becomes your go-to marketing tool for every stage of growth.

I scored big with my first round of this program, so 8 years later I returned to Holly and this work to help me with my re-brand. It just keeps getting better!”

Receive These Sweet Bonuses When You Sign Up Today

Closed Facebook group

Have questions between calls? Unable to attend the live coaching calls? You’ll have access to a private Facebook group where you can post questions at any time and receive feedback so you can keep moving forward.

Instructions for your designer

Once your brand is finished, the next step is to implement it across your website and marketing. In this bonus module you will create a mood board with the colors, fonts, and artistic style that suites you best, and creative brief that will give your designer direction when bringing your brand to life visually.

Map our your first sales funnel

Now that you have your signature system it’s time to map out how you encourage new visitors to your website to purchase your first offer. In this module we’ll talk about the two types of sales funnels and you’ll map out your opt in offer and indoctrination email sequence for new email subscribers.

Have more questions?

Here are the answers to the questions I get asked the most, if you have others please
feel free to email [email protected]

Who is the Branding Game designed for?
The Branding Game is ideal for service professionals who don’t fit the “stereotypes” of their industry. Their work goes much deeper than others offering the similar services which can make their work a bit difficult to describe.

These are the kinds of problems that I eat for breakfast and over the last 10 years and over 200 branding projects I have mapped out this beautifully simple process for getting to the heart of your message and packaging it in a way that you can use it across all of your marketing.

How do the exercises work?

When you sign up you’ll get immediate access to the first module that will show you how your brand fits together and lay the groundwork for how you will move through the process of creating your brand.

In each module you’ll find one or two short videos (between 3 and 30 minutes each) and thoughtful questions that lead you through each piece of your brand and help you go beyond the obvious answers into the true depth of your work.

How many people are in the Branding Game?

The Branding Game has open enrollment so the number of people participating at any one time varies.

That said, I do my best to ensure everyone on the live coaching calls gets their questions answered.

What kind of time commitment should I expect?

Creating a truly unique, rock-solid brand is by far the most important thing you can do for your business. Some of the things we’ll be working on you may have been trying to nail for months (if not years) which translates to a whole lotta wasted time and effort.

Because there is so much ground to cover – and some big decisions you’ll be making – you can expect to spend about 1-2 hours a week on assignments, plus the bi-weekly live coaching calls. 

This might sound like a lot, and you definitely don’t want to take the time commitment lightly – but getting to that next level of your business is going to take some serious work.

If you’re tired of the stop-start cycle, not getting traction, and feeling like you just keep struggling with describing what you do (instead of actually focusing on getting clients) then this is exactly what you need.

When are the live coaching calls?

The live coaching calls are two Thursdays a month at 1pm Eastern.

Participants will receive an email the week before to register for the call via Zoom. You’re welcome to come and learn from other people’s questions if you don’t have any of your own.

How do the live coaching calls work?

Twice a month you’ll receive an email to register for the next live coaching call. The calls are typical scheduled for Thursdays at 1pm Eastern but can vary slightly throughout the year.

On the call I’ll work with as many participants as I can, and any follow up questions can be answered in the Facebook Group.

What if I can't make it to the live coaching calls?

If you can’t make it to the live coaching calls you can register and listen to the recordings because chances are that others will have similar questions. 

You can also ask questions or request feedback on the Facebook Group.

How much support will I get?

If you’ve taken online courses in the past you probably know that it can be hit or miss on whether the mentor is actually “there for you” or if you’re left doing the work on your own.

You’ll be happy to know that I don’t expect you to figure everything out on your own, in this course you have my full support.

You can get my support in two ways, either on the bi-weekly live coaching calls or any time in the Facebook group.

How do I know if I'm ready for a brand?

There is a common misconception that you need to have your “ducks in a row” before you can do this kind of branding work. In my approach we ARE getting your ducks in a row, if you already had everything figured out, you wouldn’t need this course.

So if you aren’t sure about your target audience for example – no problem. I have multiple exercises that will help you choose between your options. Not sure what your offer is? No worries, once I help you understand your market and your message your offer will be a piece of cake.

On the other hand, if you’re not yet sure what your business is or aren’t prepared to make decisions and move forward with them then you may not be ready yet.

I've taken courses before with nothing to show for it, how is this one different?

I’ve been a strong believer that branding is one of those things that is nearly impossible to do yourself, and for the longest time I ONLY offer this process in at the very most – a small intimate group.

So let me tell you this, I’ve taken hundreds of business owners through this exact process. In doing so I’ve been able to work out the kinks and put the exercises together in a way that helps you go much deeper than any other course you’ve probably experienced and truly find your own right answers.

Yet still, I was skeptical. Can you really figure out your brand on your own when you’re so close to it?

So I gave the Branding Game to my Trailblazers Collaborative mastermind participants (the ones that hadn’t already worked with me one on one) and asked them to go through it and see what they ended up with – with zero help from me.

The result? They each came out of the course 90% on the money with their brand and the outstanding questions were easily solved in our Facebook Group (plus I have made updates to the exercises to improve the pieces they found difficult on their own).

So the answer is Yes, you can do this work yourself when you’re lead in the right way.

Plus, I’m not even asking you to do the course alone. You will have access to bi-weekly live coaching calls for 6 months and a private Facebook Group where you will have plenty of opportunities to get feedback directly from me so you can feel confident you’re on the right track every step of the way.


What are you waiting for? Get started today!

I have helped thousands of business owners like yourself to uncover the brand that is
at the heart of their work so they can market themselves in a bigger way

Now it’s your turn

Here’s What You Get:

Private online learning environment containing short and to-the-point training videos and unusual exercises that will help uncover the brand already within you. Check
Bi-weekly live coaching calls where you can ask questions and get feedback on whatever you’re working on. Check
A 20+ page Brand Field Guide with all of the elements of your brand messaging in one place. Check
Your Brand Compass to help you stay on-brand and avoid making mistakes that will pull you off course in your business growth. Check

Plus These Super Sweet Bonuses!

Bonus #1: Private Facebook group where you can collaborate with other participants and get timely support between live coaching calls. Check
Bonus #2: Tangible instructions to execute your visual brand identity. You’ll have access to two bonus modules that will help you create a Mood Board that captures the style and personality, and write a Creative Brief that contains instructions for your website designer to follow. Check
Bonus #3: Map out your first sales funnel. In this bonus module you will choose your opt in offer and map out the first sales funnel that will go on the home page of your website to help convert visitors into paying clients. Check
Click to email me and get on the waiting list.
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You’re protected by the Ice Cream Guarantee! If you’re not happy with the content or the support you’re receiving within the first 30 days, I’ll happily refund your money plus $7 to buy yourself an ice cream as thanks for giving this a try.