How do you communicate the power of your work in a way

that inspires ideal clients to reach out to YOU?

There are few things more disheartening than being an expert in your field and still feeling unable to answer the question “what do you do?” in a way that feels satisfying. It’s like no matter what you say it either doesn’t fully capture the full power of your work, or turns into totally confusing babble.

Which is why you might find yourself saying something different every time you try to explain what you do.

When you aren’t clear on your message and don’t know what to say to attract the right clients, no matter how much you market yourself, you’re not going to see the results you hope for.

If you’re confused about how to explain what you do, your clients sense a lack of confidence (no matter how confident you actually are in your ability to get results). And if you aren’t clearly articulating your offers and who they are for, then your marketing goes right over the heads of the prospects who could be a perfect-match for you.

I should mention that this inconsistency is not a character flaw or lack of understanding of your business, in fact most of my clients are at the top of their game and know their work inside-out and backwards.

Their challenge comes when they are trying to move from referral based or in-person lead generation (where you can have a two way conversation with prospects) into generating more leads online which requires a whole other level of message-clarity.

If you want your prospects to make the first move must have a clear message that resonates with the right people and communicates why your services are the solution they’ve been looking for.

Once you have a clear message everything else falls into place – your offers and how they fit together, your signature system, how your website should look and feel, what to say in your marketing – you know exactly what you need to do and projects you’ve been putting off suddenly feel easy and organic. Not to mention, the marketing you’re already doing becomes much more effective.

Allow me to introduce you to The Branding Game where you will
get crystal clear on the message that lies at the heart of your work, and build a brand that naturally attracts your ideal clients

The Branding Game

Here are some of the areas we’ll focus on as you build your brand from the ground up. We’ll start by teasing out the common threads and fundamentals of your message, then build on that foundation so you have a clear plan to implement your brand into your website, your marketing, and even your day to day conversations.

Your Target Audience

Get crystal clear on who you do your best work with and how to make your ideal prospects feel seen and heard.

Your Position In Your Industry

Uncover and put words to what clients can “only get from you” which allows you to name your price.

Your Brand Persona

Discover your voice and the stories you’ll share that create a personal connection and builds trust.

The Trailblazing Trifecta™

Master a simple structure to deliver your message in every conversation, blog, webinar, etc. that you create.

Your Signature System

Outline the steps of your proprietary process and the suite of offers that prospects will be excited to buy.

Naming Your Brand

Create a name for your business or offer that is memorable and aligns with who you are.

What Content to Share

Deliver your message with topics that resonate deeply with your ideal clients and move them into action.

Your Brand Compass

Save time and build momentum with a tool that helps you make decisions and filter opportunities.

Your Brand Field Guide

End with a reference guide that contains all of the pieces of your brand that you’ve created.

Eliza Parker
Baby Sleep Expert

I feel like the Branding Game is crazy-organizing everything I have in a way that each piece builds on the former and feels really solid

“A lot of people talk about branding or planning how you’ll market yourself, but I’ve never experienced these topics in this cohesive way.

The string of thinking from one piece to the next I find very clever, yet so natural at the same time. I feel like the Branding Game is crazy-organizing everything I have in a way that each piece builds on the former and feels really solid. I’ve worked on these topics before, and while the pieces were there all along, I couldn’t grasp it all like I can now.

Since the whole thing started with my personality, my entire business—my brand and even marketing tasks—truly feel like they fit. My business vision now feels doable, whereas before it felt like something other people could do but not something I could have.

I’m trusting that all this groundwork will springboard me for a good while. I’ve also come up with a bazillion more blog ideas since I’ve restructured my business.”

Update: Within months of completing the Branding Game™ Eliza has established herself as an expert in the “baby sleep” space and enjoys the ease of clients reaching out to her already ready to sign up for her private coaching. She also has a thriving Facebook Group and ongoing membership that brings in recurring revenue with very little effort.

How The Branding Game Works

Each module is released weekly, and you’ll have access to live coaching calls
to support you as you create and implement your brand.

Short Videos

Training videos are between
3 and 30 minutes each.

Thoughtful Exercises

Get past the “surface level” answers and spiral deep into your message.

3 Months of Support

Attend bi-weekly live coaching calls and get feedback as you go.

Finish with a tangible brand foundation

There are many great programs out there for creating your brand, where they fall short is giving you tangible tools to use when you’re finished. In many cases you’re left feeling like you did a lot of exploration but still aren’t actually sure what your brand “is” or how you would go about expressing it in your marketing.

At the end of The Branding Game you will have a 20+ page Brand Field Guide which organizes all of the layers of your brand and messaging into a document you can reference when building your website, writing sales pages, and even creating your marketing content.

Jeannette Bessinger
Speaker, Author, and Wellness Coach

I scored big with my first round of this program, so 8 years later I returned to Holly and this work.

“The Branding Game is a brilliant, comprehensive tool to help you drill down to the very heart of the business you most want to create.

Not only does it give you amazing clarity and focus for your business foundation, but it becomes your go-to marketing tool for every stage of growth.

I scored big with my first round of this program, so 8 years later I returned to Holly and this work to help me with my re-brand. It just keeps getting better!”

Update: Within weeks of completing the Branding Game™ to shift her established business into a new niche, Jeannette was able to launch and sell her brand-new program to 30 lucky participants, build her audience through podcasts, and has set up a leveraged business model for herself.

Receive These Sweet Bonuses When You Sign Up Today

Closed Facebook group

Have questions between calls? Unable to attend the live coaching calls? You’ll have access to a private Facebook group where you can post questions at any time and receive feedback so you can keep moving forward.

Instructions for your designer

Once your brand is finished, the next step is to implement it across your website and marketing. In this bonus module you will create a mood board with the colors, fonts, and artistic style that suites you best, and creative brief that will give your designer direction when bringing your brand to life visually.

Map out your first sales funnel

Now that you have your signature system it’s time to map out how you encourage new visitors to your website to purchase your first offer. In this module we’ll talk about the two types of sales funnels and you’ll map out your opt in offer and indoctrination email sequence for new email subscribers.

Have more questions?

Here are the answers to the questions I get asked the most, if you have others please
feel free to email [email protected]

Who is the Branding Game designed for?
The Branding Game is ideal for service professionals who don’t fit the “stereotypes” of their industry. Their work goes much deeper than others offering the similar services which can make their work a bit difficult to describe.

These are the kinds of problems that I eat for breakfast and over the last 10 years and over 200 branding projects I have mapped out this beautifully simple process for getting to the heart of your message and packaging it in a way that you can use it across all of your marketing.

How do the exercises work?

When you sign up you’ll get immediate access to the first module that will show you how your brand fits together and lay the groundwork for how you will move through the process of creating your brand.

In each module you’ll find one or two short videos (between 3 and 30 minutes each) and thoughtful questions that lead you through each piece of your brand and help you go beyond the obvious answers into the true depth of your work.

How many people are in the Branding Game?

The Branding Game has open enrollment so the number of people participating at any one time varies.

That said, I do my best to ensure everyone on the live coaching calls gets their questions answered.

What kind of time commitment should I expect?

Creating a truly unique, rock-solid brand is by far the most important thing you can do for your business. Some of the things we’ll be working on you may have been trying to nail for months (if not years) which translates to a whole lotta wasted time and effort.

Because there is so much ground to cover – and some big decisions you’ll be making – you can expect to spend about 1-2 hours a week on assignments, plus the bi-weekly live coaching calls (currently every other Wednesday at 2pm Eastern, but are subject to change in the future). 

This might sound like a lot, and you definitely don’t want to take the time commitment lightly – but getting to that next level of your business is going to take some serious work.

If you’re tired of the stop-start cycle, not getting traction, and feeling like you just keep struggling with describing what you do (instead of actually focusing on getting clients) then this is exactly what you need.

When are the live group coaching calls?

The group coaching calls are currently every other Wednesday a month at 2pm Eastern.

Participants will receive an email the week before to register for the call via Zoom. You’re welcome to come and learn from other people’s questions if you don’t have any of your own.

How do the live coaching calls work?

Twice a month you’ll receive an email to register for the next live coaching call. The calls are typical scheduled for Wednesdays at 2pm Eastern but can vary slightly throughout the year.

These group coaching calls also go well beyond the content of the course, you can ask questions and get feedback as you begin to implement your brand, we can talk about pricing your programs, how to deliver your message in sales email, what to do if no one is responding – the list goes on and on.

On the call I’ll work with as many participants as I can during our time and any follow up questions can be answered in the Facebook Group. 

What if I can't make it to the live coaching calls?

If you can’t make it to the live coaching calls you can register and listen to the recordings because chances are that others will have similar questions. 

You can also ask questions or request feedback on the Facebook Group.

How much support will I get?

If you’ve taken online courses in the past you probably know that it can be hit or miss on whether the mentor is actually “there for you” or if you’re left doing the work on your own.

You’ll be happy to know that I don’t expect you to figure everything out on your own, in this course you have my full support for a full 3 months, giving you plenty of time to uncover and refine your message.

You can get my support in two ways, either on the bi-weekly live coaching calls or any time in the Facebook group.

How do I know if I'm ready for a brand?

There is a common misconception that you need to have your “ducks in a row” before you can do this kind of branding work. In my approach we ARE getting your ducks in a row, if you already had everything figured out, you wouldn’t need this program.

This program is designed to meet you at your level in addition to the core assignments that are for everyone, there are multiple “optional” exercises and lessons that lend extra support in areas you may have struggled before.

An example of this is in the target audience module – there is the core exercise that assumes you know your target audience and teases out the information we need for your messaging to land with the right people, and there are additional optional exercises available for those that are still choosing between audiences, or haven’t worked with enough clients yet to be able to answer the questions in the core exercise.

That all said, if you’re not yet sure what your business is or aren’t prepared to make decisions and move forward with them then you may not be ready yet.

I've taken courses before with nothing to show for it, how is this one different?

I’ve been a strong believer that branding is one of those things that is nearly impossible to do yourself, and for the longest time I ONLY offered this process to private clients or at the most – a small intimate group.

I’ve taken hundreds of business owners through this exact process. In doing so I’ve been able to work out the kinks and put the exercises together in a way that helps you go much deeper than any other program you’ve probably experienced and truly find your own right answers.

Yet still, I was skeptical. Can you really figure out your brand on your own when you’re so close to it?

So I gave the Branding Game™ to my Trailblazers Collective mastermind participants (the ones that hadn’t already worked with me one on one) and asked them to go through it and see what they ended up with – with zero help from me.

The result? They each came out of the course 90% on the money with their brand and the outstanding questions were easily solved in our Facebook Group (plus I have made updates to the exercises to improve the pieces they found difficult on their own).

So the answer is Yes, you can do this work yourself when you’re lead in the right way.

Plus, I’m not even expecting you to do the program on your own. You will have access to bi-weekly live coaching calls and a private Facebook Group where you will have plenty of opportunities to get feedback directly from me so you can feel confident you’re on the right track every step of the way.


What are you waiting for? Get started today!

If you are currently relying on referrals to keep your business going and not getting clients from your online marketing, or maybe you’re “doing all the things” and still not getting results from your marketing – this is the missing piece you need.

Getting crystal clear on who you serve, what makes your offering the best choice, and how to deliver your message in a way that has ideal clients reaching out to YOU will make everything you’re currently doing in your business 100x more effective.

Now is your time.

Here’s What You Get:

10 Week Branding Game™ online course containing short and to-the-point training videos and unusual exercises that will help uncover the message at the heart of your work, and the tools to build your brand around it. Check
3 Months of Group Support in Our Bi-weekly live coaching calls that extend well beyond the program itself, allowing you plenty of time to get questions answered and receive feedback as you complete the modules and implement your new message. Check
A 20+ page Brand Field Guide where you will bring all of the elements of your brand messaging into one place and will act as a reference while you implement. Check
Your Brand Compass to help you stay on-brand and avoid making mistakes that will pull you off course in your business growth. Check

Plus These Super Sweet Bonuses!

Bonus #1: Private Facebook group where you can collaborate with other participants and get timely support between live coaching calls. Check
Bonus #2: Tangible instructions to execute your visual brand identity. You’ll have access to two bonus modules that will help you create a Mood Board that captures the style and personality, and write a Creative Brief that contains instructions for your website designer to follow. Check
Bonus #3: Map out your first sales funnel. In this bonus module you will choose your opt in offer and map out the first sales funnel that will go on the home page of your website to help convert visitors into paying clients. Check
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You’re protected by the Ice Cream Guarantee! If you’re not happy with the content or the support you’re receiving within the first 14 days, I’ll happily refund your money plus $7 to buy yourself an ice cream as thanks for giving this a try.