Could your brand be holding you back?

Don’t waste years on trial and error.

Carve out a strong brand foundation and capture the attention of the clients you want RIGHT NOW with:

the Trailblazers Collective

In The Branding Game™, we help you match every area of your message to your audience to create consistency + irresistible offers!

Are you ready to stop spinning your wheels and move forward with confidence?

Hey EXTRAORDINARY coaches, course creators, and service-providers!

Yes, that means you *wink*

You have what it takes to build the business of your dreams.

It feels like you’re ALL IN and doing amazing work with your clients. You have the experience, the desire, and the smarts…

So why is it when when you begin to spread your wings and grow your business and marketing online — nothing seems to click.

Even when you’ve taken the courses, participated in the programs, and done all of the ‘right’ things, you’re still not enrolling the number of clients you expect (…if you could only put your finger on what’s missing…

Actively following the advice of (multiple) ‘experts’ and implementing the formulas to the T, and you’re still not getting the tangible results you WANT from your marketing… 

And every action you take or piece of advice you hear just adds to an endless loop of second guesses and self-doubt.

Suddenly, the problems begin to stack up:

  • You get referrals but have to constantly customize or create new packages to fit their needs. These clients often aren’t the best, yet you can’t seem to attract anyone else on your own! 
  • You feel insecure and like you can’t adequately describe what it is that you actually do (even after doing it for years!)
  • It appears like nobody’s ‘system’ can apply to your brand because you just never see the results they promise.
  • You end up overworking yourself on every single client because you over promised in order to more confidently close the sale.
  • It feels like you have so much to offer to many different people and you’re afraid of being pigeonholed and turning off potential clients
  • Even when you feel you’ve nailed your messaging you’re still not getting new clients (or only the less-than-ideal clients) so maybe there’s a problem. (Hint: there is and it may only take a few simple adjustments to fix)

Sound familiar? Welcome to the family! EVERY coach and service provider goes through this phase.

A phase I fondly call: Decision Quicksand

When you struggle to make or stick to decisions around the specific type of client you want to call into your business or what your packages look like (without finding yourself needing to customize them for each new client), it makes it IMPOSSIBLE to confidently move forward and market yourself effectively.

Instead, let’s stop SINKING and focus on building a STRONG FOUNDATION. 

So you can feel confident getting yourself out there CONSISTENTLY and enroll “pinch me, I must be dreaming” clients from your own marketing.

“But I ALREADY know my audience and my brand! I help women over 35 find more freedom!” 

Okay, maybe I’m over simplifying a bit, but if you’re still…

Not attracting the right clients.

Quibbling over every business decision.

Creating a custom game-plan for the majority of your clients.

Feeling like you can’t adequately describe what you do.

And just not gaining the traction you want.

I’m here to share, your big brand blindspots could be making life FAR more complicated than it needs to be.


You already have everything you need.

You simply need to be asked the right questions to help distill your WISDOM into something you can use immediately, feel great about, and get your message out into the world!

Let’s figure out how to speak to your ideal clients that makes your offer irresistible and positions YOU as the OBVIOUS CHOICE.

…because that’s what branding is all about!

Picture it…

You’re making official decisions with inextinguishable confidence. 

You have the PROOF that what you’re doing works. 

Your delicious, delectable offers are swiftly selling out.

You’re finally feeling financial freedom.


Easily explain what you do (and feel great sharing it) in any setting, from writing your bio, going live, or speaking at a networking event.

Package up your process without pigeonholing yourself or sacrificing your intuitive creativity and in-the-moment brilliance (that I KNOW you can bring!)

Invoke unshakable certainty in your client’s minds, so they know and can feel you are the one they want to work with.

Solve your ideal client’s ACTUAL problems and position yourself as a MUST HAVE (vs. a maybe I’ll try that later… )

Leave shiny object syndrome for the birds, and develop decision-making strategies that keep you on-brand and on target.

Get your ideas out of your head and onto the page in the exact language your customer would use to describe their situation.

And most importantly…

Get to the core of what makes you UNIQUE so you can build a signature brand that sets you apart!

Sound like what you might need?

Then join in on the fun, with:

The Branding Game

The Branding Game™ is packed with 10 modules, easy to follow videos, and insightful exercises designed to get you out of your “standard” answers and quickly into the genius of what you do!

Join the Branding Game for a one-time payment of  $1,500
– or – 
3 Monthly Payments of $500

This is a self-guided program, but it’s faaar from a generic or “one size fits all.” 

When you work through the program you’ll walk away with a clearer direction (even for those in-the-moment entrepreneurs) and a proven path designed to grow with you as your business grows.

That means making more money by offering the services you love to clients who are excited about your work.

The Branding Game asks questions designed to help you see, feel and think about what you do… in a different way.

Now, this is what I’m the best at…

Helping you move light-years beyond the generic elevator pitch (bor-ing) to unlock the core of who you are, what you do, and who you serve– because that’s where your magic is! 

(Aaanndd, this foundational work will unlock the potential of all the strategies you’ve learned in other courses and programs because your message makes them 10x more effective !)

In The Branding Game, you will…

  • Secure a rock-solid brand foundation 
  • Unlock the core of your uniqueness and use it to your advantage
  • Structure your offers to stand out as the obvious solution
  • Speak about what you do effortlessly, with a conversational flow that gives potential clients complete confidence in your abilities
  • Streamline your processes without losing intuitive, in-the-moment flow
  • Make skillful on-brand decisions without overthinking it
  • Get your brand out of your head and into a format you can actually use

And then you’ll wrap it all up in a 20+ page Brand Field Guide that organizes all of your branding and messaging into one easy-to-refer-to, grow-with-you document. 

Use your Brand Field Guide to create websites, sales pages, and content, or share it with your designers to get the most out of your collaboration!

See what Eliza has to say…

Eliza Parker

“A lot of people talk about branding or planning how you’ll market yourself, but I’ve never experienced these topics in this cohesive way.

The string of thinking from one piece to the next I find very clever, yet so natural at the same time. I feel like the Branding Game is crazy-organizing everything I have in a way that each piece builds on the former and feels solid. I’ve worked on these topics before, and while the pieces were there all along, I couldn’t grasp it all like I can now.

Since the whole thing started with my personality, my entire business—my brand and even marketing tasks—truly feel like they fit. My business vision now feels doable, whereas before, it felt like something other people could do but not something I could have.

I’m trusting that all this groundwork will springboard me for a good while. I’ve also come up with a bazillion more blog ideas since I’ve restructured my business.”

Update: Within months of completing the Branding Game™, Eliza has established herself as an expert in the “baby sleep” space and enjoys the ease of clients reaching out to her already ready to sign up for her private coaching. She also has a thriving Facebook Group and ongoing membership that brings in recurring revenue with minimal effort.

Meet Holly Chantal

Hey there, I’m Holly…

I’ve worked behind the scenes for over a decade, creating messaging and branding to help my clients successfully launch, 3X their conversion rates, and create 5 figure paydays. 

… And I noticed many of my clients had something in common– staying surface-level when describing their target audience, their offers, and what they wanted to be recognized for. 

As a former web designer, I got to see first-hand how this lack of depth and clarity delayed my clients’ projects and impacted their financial gains for months or longer. Many NEVER reached their desired level of financial success because their message failed to connect to the clients they wanted to reach. 

So I decided to take matters into my own hands…

This is why I created The Branding Game to help coaches and service professionals build a strong messaging foundation, BEFORE they embarked on big expensive projects or wasted valuable time with marketing that was destined to fail.

I hold a Master’s Degree in Education and am trained to help you see your brand in a new light. I incorporate psychology, human behavior, and multiple learning pathways into each aspect of The Branding Game to yield the deepest and most insightful clarity into what you do and what your brand is.

I’ve taken hundreds of coaches and service professionals like you through this process with great repeatable success.

(Like, $25k+ paydays and $50k+ launches, success!)

And I can’t
wait to see the heights you’ll reach through this foundational work!

Don’t just take my word for it… here’s what one client experienced:

Jeannette Bessinger

“I found the Branding Game to be a brilliant, comprehensive tool to help me get clear on exactly who my ideal clients were, and how to explain the complexity of my work.

Not only did it help me gain amazing clarity and focus for my marketing, but it has become my go-to messaging tool as my business grows and I add new offers.

I scored big with my first round of this material when I started my business, so eight years later, I returned to Holly and this work to help me with my rebrand. The program just keeps getting better!

Update: Within weeks of completing the Branding Game™ to shift her established business into a new niche, Jeannette was able to launch and sell her brand-new offer to 30 lucky participants, build her audience through podcasts, and has set up a leveraged business model for herself!

Within this self-guided program, you will discover how each aspect builds on the next and that you can actually enjoy the process of building your brand foundation!

Here’s what you get inside of The Branding Game:

10 Comprehensive Modules packed with easily consumable content to get you thinking about your brand in different ways

Insightful and fun videos that help you go deep and get the most out of the modules

Fillable exercises to get your brilliance out of your head and into a format you can work with

Finish with a Complete Brand Field Guide that will help you implement your brand across your website and marketing

Enroll today and take advantage of these incredible BONUSES:

BONUS #1 – Website Masterclass Bundle

This is THE resource to take you to the next level. Once you have a solid brand, it’s time to utilize it across your marketing.  

Here you will find individual classes for designing your website, creating a mood-board, writing your copy, and making a marketing map to navigate content creation with ease.

BONUS #2 – Map Your Sales Funnel Masterclass Bundle

From idea to offer, the Map Your Sales Funnel Series walks you through designing your customer journey. 

Choose between the two types of sales funnels, create your opt-in offer, and write an enticing email sequence that has your ideal customer reaching out to choose you!

BONUS #3 – Content Marketing Masterclass Bundle

Ready to share your brand with the world? This set of classes will teach you how to express your new brand through the content you post on social media, your website copy, and the topics you share in your newsletter.  

And, I will even show you how to create editorial calendars that pre-sell your offers! Oooooh!

The Branding Game

Your Investment:

Join the Branding Game for a one-time payment of  $1,500
– or –
3 Monthly Payments of $500

Don’t just take my word for it… here’s what one client experienced:

Natalie Finn

“Before the Branding Game, I had a difficult time explaining exactly who I helped, how I helped them, or the outcome clients could expect from working with me.  I knew who my ideal clients were, but I didn’t have a great way to explain their problem or my solution.

While going through the Branding Game, I clarified the problem that my clients were facing and came up with a cohesive explanation of my solution to their problem. Not only that, I was finally able to articulate the results my clients would get after going through my coaching program.

Holly’s idea of creating a ‘signature system’ really helped me to realize that even though I work with lots of different people, I almost always use some version of a signature system! I had just never sat down and analyzed it before!

By the end of the Branding Game, I completely overhauled my website, created a better logo and ‘look’ for my brand, and tightened up my email marketing to include better messaging that really represents my brand. I immediately saw growth in my business after making these small but important changes.

How The Branding Game™ Works

The modules are released all at once, so you get to move through the exercises at your own speed. While the modules are created to each stand on their own, they do naturally build on each other by asking you to look a little deeper. So as you work, you will naturally add layers to your message and brand.

Bite Sized Video Trainings

Each video is approximately 3-30 minutes of targeted information so you can maximize your time.

Insightful and Creative Exercises

Go beyond the basic version of what you do, and identify the valuable nuances at the core of your work.

Confident Decisions

Everything you need to feel confident in your decisions as you move forward.


All programs and courses are not created equal, and the piece that is often overlooked is tangible tools to use when you’re finished. In many cases after finishing a program like this, you’re left feeling like you did a lot of exploration but still aren’t actually sure what your brand “is” or how you would go about expressing it in your marketing.

However, your journey within the Branding Game will culminate in a 20+ page Brand Field Guide that organizes all of the layers of your brand and messaging into a useful reference document to use when building your website, writing sales pages, and even creating your marketing content.


MODULE 1 + 2: The Practice Field

In Modules 1+2, we are not going to work on your business. Wait….Whaaat?

Instead, we work on removing the pressure of making high-stakes decisions in a zero-risk way so you have the proof that you can do this!

After you’ve completed module two, bringing together your message will seem like a walk in the park.

MODULE 3: Clarify Your Audience

Are you clear about your target audience? Let’s take a deeper look… 

Imagine speaking to your audience in such a way that they hear THEMSELVES talking when they read what’s on your page! This is how to connect with them and capture their attention right away.

MODULE 4: Find Your Position

This is how you get the competitive edge over the competition and stand out in the crowd. 

Whether your potential client is shopping around, has already tried the competition, or is planning on DIYing it — you will be able to communicate WHY you’re the no-brainer solution. (Importantly, without putting anyone else down in the process!)

MODULE 5: Your Uniqueness

There is a reason why your clients will get results working with you when everything else they have tried has failed. In Module 5, we will put words to it.

Your uniqueness is the cornerstone of your brand. When you discover what it is (it’s rarely what you expect), you become even more effective at what you do.

MODULE 6: The Trailblazing Trifecta

This three-sentence framework will help you communicate any idea to your audience in a way that makes it immediately relevant and compelling. 

You can use this framework to explain what you do in any communication or marketing materials you put out into the world.

MODULE 7: Your Brand Persona

It literally pays to be intentional about your marketing. In this module, you will hone in on your brand’s personality using the 12 Jungian Archetypes. 

Choose which archetype (or combination) fits your brand identity best and instantly boost your audience’s experience!

MODULE 8: Your Signature System

If you are reinventing the wheel for every client, you’re making things unnecessarily hard on yourself! 

Outlining your proprietary processes will automatically make your offers more tangible and an easier and more valuable sell… and I promise that it will be flexible and open-ended enough that you can still be creative!

MODULE 9: Brandable Names

Naming can be one of the most frustrating parts of marketing, mainly because it always seems that all the good ones are taken. 

I’ll show you how to develop unique names and even coin the phrases for your ideas and offerings.

MODULE 10: Your Brand Field Guide

Feel the satisfaction as you bring every aspect of your brand comes together in a single, cohesive document that you can efficiently utilize. 

You will finish with a “working document” that you can hand off to your design team, copywriters, or even use yourself to build the business you envision!

The Branding Game

Are you ready to build your rock-solid brand?

The Branding Game is a no-brainer at only  $1,500!

Not everyone has to understand what you do, but the right people have to recognize themselves in what you say. 👈 That’s the important distinction.

Now, pay attention because this is going to be revolutionary… 

While I won’t promise an immediate ROI on our work together, setting a solid foundation for your marketing makes everything you do easier to accomplish and more financially rewarding. 

Every day, there are thousands of potential customers waiting for someone to come up with a new and better solution that will finally help them solve the problems they have…

…And with the right message, that someone can be you.

Just as your business isn’t cookie cutter, this self-guided program isn’t like others you may have experienced…

Sure, there are a TON of programs out there to help you create your brand. But you won’t see anything that gets you to think as deeply and differently about your value—and give you tangible tools to support your brand long after you’re finished.

If you’ve already done some brand exploration, and you’re left scratching your head, you understand exactly what I mean.

I will say that this program is NOT for you if:

You aren’t sure what your business is, and/or you aren’t prepared to move forward and grow.

You are unable to accommodate the commitments that come with expanding your business. Your new marketing will begin to bring clients straight to you — so make sure you have the space to grow!

You’re not ready to dig deep and do the work it takes to build a strong foundation, or you’re still not sure why you need to…


You don’t have to WAIT to get all the things in order because this program is designed to do that with you, with plenty of fail-safes in place to ensure you’re maximizing the time and effort you put in. 


You’ve likely been at this for a little while now, so you know there are things that just aren’t working… and that can be disheartening. 

All this means is that you’re ready for this next step! 

The Branding Game is the way to make every piece of information that reaches your ideal customer that much more effective. And it helps you navigate, simplify, and maximize every step of every process in your business.

It’s time to step up, stand out, and showcase your amazingness.

Get Instant Access to The Branding Game for a one-time payment of  $1,500!

(Or choose the payment plan at checkout!)

Elaine France

“Everything Holly says always made sense. But what the Branding Game started for me was my own journey where I finally felt safe enough to really connect from the heart with what I wanted to contribute.​​​​​​​

The whole point is not about it being perfect…and it still isn’t. Finally, after 3 years and many tears and probably the long way round, I have found MY methodology, MY synthesis of theory and experience; and the story that I want to tell to serve people, which is at the heart of MY brand. Thank you!” 

Frequently Asked Questions

You’ve got questions, I’ve got answers… and if you don’t see the information you need below, reach out to me at [email protected] and ask away!

Who is The Branding Game™ for?

I created this self-guided program for coaches and service professionals who don’t fit the ‘norm.’ Many of the folks I work with have tangible offers (think: business coaching); however, I have also done a lot of work with those who may have a more difficult time describing exactly what it is that they do (like spiritual service providers).

What’s the time commitment?

I know you’re busy, and I respect your commitments… To get the most out of the program, I recommend that you plan to spend 2 hours (minimum) for each of the exercises inside The Branding Game. You have over a year from when you purchase to complete the program.

There may be some modules that you want to spend more time on and others that you move through quickly, and that’s okay!

But beware of the Pinterest module in the bonuses. It can be a dangerous rabbit hole… Set a timer, and when the timer is up-stop scrolling. I promise you won’t get anywhere more awesome than you did in the first 10-20 minutes (and your brand board will STILL be amazing!) 

But I want you to guide me… is there support included?

If you’re not at a place where you can afford to work with me 1-on-1, it is so important to jump on this offer right now

Doing nothing will always lead to the same result (nothing changes for the better), and I want more for you than that.  

Everything inside of The Branding Game is designed to work with the way you think and learn as if I were right there beside you, so you will see huge growth and measurable results in your business. 

I’ve incorporated all of the back-door questions and alternate routes to get around obstacles that I use when working 1-on-1 with folks like you so you can get the most out of this program. 

If you’re working through the materials and still want my eyes on your work, I do offer one-on-one 90 minute sessions for $1,500 each. We can do A LOT in that amount of time. Just reach out by email and we’ll get you set up.

How do the exercises work?

Each module comes with one or two short videos and thought-provoking questions that get your mind working in new ways so you can see your brand in a fresh, new light. 

Go beyond the obvious answers and get to the true depth of your work. Get ready to create some big aha moments! 

What if I don’t have what it takes?

Recognize that is just one thought in an ocean of a million possibilities, and do it anyway. The Branding Game quickly gets you to see your unique value as you discover what sets you apart from the crowd. 

You will never again look at your work in the same way. You’re on your way to feeling solid about your skillset and potential!

In my decade of experience, I’ve worked with hundreds of coaches and professionals just like you… and I’ve seen some things

All too often, I’ve seen (and worked with) so many folks who had the potential for success that were caught in the quicksand of confusion around the foundation of their brand and their message. 

I’ve taken into account all of the mind-traps, the dead-ends, and the places people get stuck (that are usually only caught in a LIVE setting) and turned them upside down in The Branding Game

If you’ve struggled to be recognized for what you do, sell your higher-ticket packages, or gain traction with your messaging, this self-guided program is the antidote… 

I know you can use it to create a sustainable business that supports you in having the life and business of your dreams!

The Branding Game

Finally feel the FREEDOM of a solid brand foundation!

Join the Branding Game for a one-time payment of  $1,500
– or –
3 Monthly Payments of $500

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