Addictive Branding: How to Attract Awesome Clients and Keep Them Coming Back
Have you ever come across an article or read a newsletter from an industry leader that made you feel like they were speaking directly to you? Content that made you think “This is great! It’s exactly what I needed to hear right now!” or “This person totally gets me.” ...
Upgrade Your Sales Copy by Interviewing Your Ideal Client
There comes a point in your business where your focus isn’t just on getting clients, it’s about doing work that really excites you. Many service professionals find at this point that while they get to be selective about who they choose to work with, they still end up...
The Magical Story Behind My Logo
My journey creating my logo was a bit non-traditional and eerily cool. From experience I can tell you that creating logos is hard, there is so much meaning to cram into one “symbol” and most of the time whatever ideas you have have been done already. I knew from the...
Three Ways to Attract ONLY Ideal Clients (and avoid energy suckers)
I don’t want to come across as a Debbie Downer – but we need to talk about something. Across the industry I’m seeing too many service professionals that are working with clients that are making them unhappy because they feel like it’s a necessary evil. I mean, how can...
The Three Stages of Brand (video)
Signature brands don't just "happen" and many coaches find themselves stuck in a spiral redoing their website, rewriting their copy, or explaining what they do in a new way every single week. In this video I share how to break that cycle and move through the 3 stages...
Why Your Numbers Don’t Tell The Whole Truth
Alien movies would have you believe that math and numbers are a universal language. I’m here to tell you that they are misleading. (If you’re not a numbers person, you can breath half a sigh of relief - because you do still need to keep track of them 😉 Numbers can be...
Why Revenue Peaks and Valleys Are Good For Your Business
Most coaches and consultants have heard of the feast or famine cycle that come with having a coaching business. Most experts are teaching you that you need to eliminate those hills and valleys and create predictable, consistent income. And of course, I’m not going to...
