Create Leveraged Programs That Deliver More Value Than Your One to One
There comes a point where if you want to grow your business then the amount of personal attention you give your clients can’t be your main differentiator. Many coaches and private practitioners are afraid that if they begin to step away from done-for-you and/or high...
Making Your $10k-$20k Offers Easy to Sell
In the Trailblazers Collaborative we talk a lot about pricing - pricing for new programs, revising pricing for established programs, raising your prices and the list goes on, pricing is a big deal. When someone asks if their pricing of their $10k-$20k programs is...
How to Attract More Clients That Can Afford You
Raising your prices is something you should be doing on a regular basis, but it's not uncommon for service professionals to raise their prices and then have to go back to where they were because their prospects can't afford them. Now in some cases this is warranted......
How to Change What You Are Known For
You’ve been in business for a while. You’ve become known for what you do. But what if you want to do more than that one thing, or if you want to do something entirely different? This is where I found myself a few years ago when I decided I didn’t want to build...
The Fake Authority Trap (and how to avoid it)
When I was six, I almost drowned. I was at a friend’s house with a pond. “Let’s go swimming!” he said. His mother asked me, “Holly, can you swim?” “Of course, I can!” was my confident answer. After all, I’d gone into the shallow water at a lake near my house – one...
How I Do VIP Days
I had a new client sign on recently that has a really incredible offer that is making a huge impact for people–but their sales have plateaued and it seemed like it was taking more and more effort just to maintain their numbers. Sound familiar? Upon looking at their...
The Difference Between Leverage and Scaling
It's assumed that once you hit 6 figures that your next goal will be to multiply your revenue until you reach 7 figures. But, what if it's not? What if you're satisfied with the money you're making and what you value MORE than money is to have more time back in your...
Has your business “peaked?”
What happens when you get to the top of a mountain? You climb back down. In hiking this is called "summiting" in gymnastics it's called "peaking." In competitive gymnastics girls begin training at a young age with the intention that they will "peak" near the Olympics...
The Energy You “Send” With Your Marketing
Everything you send out in your business has an energy behind it. Sometimes, someone with an expert eye can spot it in the words you're using, and sometime the energy literally comes from how you "feel" when you push the send button. This energy behind your marketing...
How To Align Your Business With What’s Really Important
Recently, I watched a TED Talk from a critical care EMT that put a lot into perspective about how we live our lives (and consequently, run our businesses). This EMT gave some incredibly honest first-person insight into regrets people expressed when they knew they were...
