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Marketing & Sales is Your Blindspot

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A little bit more about your blindspot…

This blindspot shows up for even the most experienced business owner when they have fallen into a marketing rut because they are “too busy,” feeling uninspired, or have exhausted their current marketing outlets. In some cases this blindspot shows up when a business owner is great at creating content, but is afraid of selling (even if they’ve not had this problem in the past.)

In order to get your sales and marketing on track, you need three things:

Consistency–Getting in front of your audience on a regular basis and building trust and credibility.
Diversity–Showing up in front of NEW audiences and marketing yourself through multiple outlets.
Balance–Providing value AND making offers to your audience on a consistent basis.

Chances are if this is coming up for you then you know what you need to do, and I’d take a closer look at WHY you haven’t already been implementing. Most of the time I find that there are very real mental blocks, fears, or beliefs that keep business owners from marketing themselves the way they know they should be.

If you’d like help pinpointing exactly what’s going on and get suggestions for what to do next, schedule a consultation with Holly!