The Shocking Truth of Why I Dropped Aweber

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If you’ve been reading my newsletter for any length of time then you’ll know that I’m kind of an Aweber evangelist, I just love it. I think for a coach that is starting out with building their list Aweber is the best tool out there. So why did I drop it? Well drop is kind [...]

A Nifty Way to Choose Colors for Your Coaching Website

Website Colors

Now I could give you a lesson on color theory used by designers, or even the psychological effects of color choices on your website (though I’d have to look all of that up on wikipedia). But the truth is, none of that matters. And even if you knew HOW you were supposed to choose colors on a color wheel to make your website pretty, unless you are artistic and understand these things, your color scheme is still going to look like a mess.

How to Sound Smarter by Talking Stupider

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Professors are smart, but professors are also also boring (except for my animal nutrition professor whose goal was to relate every single lesson to beer). You don’t have to be boring and stuffy though to position yourself as an expert coach. When you really know what you’re talking about the information you share should come [...]

Turn Website Visitors Into Clients by Making the First Move

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I’m not sure what the exact figure is, but I’m pretty sure that if you can talk directly with a potential client that is remotely interested in what you do, that you are at least 1 million times more likely to close the deal. Your disadvantage as a coach is that in order to actually [...]

#1 Rookie Copywriting Mistake Coaches Make

Copywriting Mistake

Writing copy for your coaching website is no easy task.  For those of you that aren’t sure what copy is, it’s the content on your website that is written to draw in clients and get them drooling for your services.  Writing drool worthy copy doesn’t usually come naturally and sometimes can make us write in [...]